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 Post subject: Will email authentication make a difference?
PostPosted: Fri Apr 07, 2006 3:32 pm 
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Joined: Tue Mar 28, 2006 3:25 pm
Posts: 6
Location: Tucson, Arizona
Imagine it is 2008, all the technical problems have been worked out, and we have the perfect email authentication and reputation system in place. ID's cannot be faked, and each ID has a score showing the % of spam that has been sent under that ID. Recipients set their individual thresholds for how much spam they will tolerate from an ID, typically no more than 10%. Many senders have zero involvement with spam, and the IDs they use have scores well under 1%.

Some ISPs tried to accommodate the less reputable IDs, since there is a lot of money to be made by carrying their ads. At first they just said - spam all you want, under your own ID. Later, the deal got more complex. Without anything in writing, it became clear that spammers would pay for delivery only, not just transmission. The few recipients that would listen to pure-spam IDs, were not enough. The spammers wanted access to the good IDs.

So the less-reputable ISPs began to accommodate the spammers by mixing spam with legitimate mail, and sending it all under a reputable ID. This of course, lowered the score of the ID, so the mix had to be carefully regulated. IDs are cheap. It's their reputation which is the "saleable commodity".

How much spam will recipients tolerate before they "tune out" a spammy "station"? What is the final balance between spam and ham for most "stations"? How desperate will they be for the money spammers provide them? In the end, will email be any better than it is today?


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PostPosted: Thu Apr 20, 2006 11:15 am 
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Joined: Thu Sep 02, 2004 7:45 am
Posts: 39
New article from eWeek regarding email authentication:

http://www.eweek.com/article2/0,1895,1951740,00.asp


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